Research
ATHOC 2010 Survey
Help measure the Economic Impact of the Timeshare Industry & go into the draw to win a Plasma TV!
ATHOC has commissioned AEC Group Limited (http://www.aecgroupltd.com/) to update the Economic Impact Study of the Australian Timeshare Industry originally conducted in 2006. It is important to provide the industry with consistent data and this study is key to providing the industry with essential data and information needed to understand the significant contribution of the industry to the Australian economy and how this has changed over time. A central component of the timeshare industry impact study is to gather information and data from industry operators.
Permit No's:
NSW Permit No: LTPS/10/02404
ACT Permit No: ACT TP 10/01158.1
2010 ATHOC Survey - Terms & Conditions.pdf
2010 ATHOC Survey - Prize description.pdf
Holidays Forever - Executive Summary Economic Impact
Griffith University / ATHOC Research Study
Griffith University has won a government grant to help fund what could possibly be the largest study into Australia's $700 million timeshare industry.
A research team from Griffith Business School will spend three years investigating consumers' satisfaction levels with the timeshare sector, which has emerged as the fastest growing area in the tourism industry.
The team will investigate what constitutes value for the 125,000 owners of timeshare in Australia.
The Australian Research Council-funded Linkage study is being carried out in partnership with industry peak body Australian Timeshare and Holiday Ownership Council (ATHOC).
Chief investigator and tourism specialist Professor Beverley Sparks said this was believed to be the nation's largest study into the Gold Coast-headquartered timeshare sector.
"There are more than 110 timeshare properties in Australia, most of which are located in regional communities," Professor Sparks said.
"On the Gold Coast alone the industry provides jobs for 2571 people, pays salaries and wages of $98.3 million and provides $147.2million, or 2 per cent, of the Coast's $10 billion gross regional product."
Professor Sparks said previous research by Griffith University and ATHOC had shown that consumers gain considerable value from their timeshare ownership.
"Consumers report the highest satisfaction levels when they obtain value through timeshare ownership that boosts their financial savings, and where the quality of the resort facilities or opportunities to gain new tourist experiences is high," she said.
"The current study will focus on perceptions of the value of timeshare by those in the general community, those new to timeshare, and those who have owned timeshare for a longer period of time.
"The team will develop a way to measure value across three time points - pre-purchase, point of sale, and ownership."
ATHOC General Manager Laura Younger said the study's findings would help paint a comprehensive picture of investment in the industry and assist in addressing consumers' concerns.
"The better the quality of the research we have available to our members, the better we will be able to service the needs and wants of our timeshare owners," Ms Younger said.
"It's great to see the team from Griffith University researching an industry such as timeshare that means so much to regional economies."
Other Griffith researchers involved in the study include psychologist Dr Graham Bradley and tourism and hospitality management specialist Dr Grace Pan.
Griffith University secured $143,000 in federal funding for the project and will contribute staff time and relevant infrastructure valued at around $300,000. ATHOC will donate $108,000 in cash and kind.