The Classic Group and Dial An Exchange (DAE), two of the Gold Coast’s largest independently owned companies, are set to move into a 2,000m2 space in the prestigious new Bermuda Point complex in early 2012.
Part of the rapidly expanding Varsity Lakes and Robina precinct, Bermuda Point is located in the geographical centre of the Gold Coast between Coolangatta and Southport. It enjoys convenient access to Southport and the Gold Coast airport just 15 minutes away, with many other major facilities close by. This prime positioning makes it the ideal location for companies like Classic and DAE that are enjoying steady growth.
“Some 150 staff will be moving into a space that will comfortably hold 225,” said Ramy Filo, Chief Executive Officer of the Classic Group.
“The extra capacity will allow us to expand our service team and continue with the product innovation and enhancement that is one of the keys to the continued success of both of our companies,” he said.
“Delivering an extremely high level of customer service is extremely important to us as well and Bermuda Point allows us to expand our capabilities to a 100-seat call centre, which will certainly allow us to better deliver on our service promise to our members,” Mr Filo said.
Bermuda Point’s innovative design means the building maintains an energy consumption of up to 35% less than many conventional office buildings. This is combined with state-of-the-art telecommunications and advanced fibre optic capabilities, making the proposition even more attractive to the Classic Group.
“DAE’s online booking system services hundreds of thousands of members worldwide, added to Classic’s 45,000 plus members in Australia and New Zealand, so a high level of inbuilt technology is essential. Bermuda Points’ cutting-edge fibre optics will allow us to both maintain our current level of service and affect the plans we already have in place for the future,” Michael Lobb, Group IT Manager, said.
Nigel Tapper of Lightwave Architectural has been appointed to customise the brand new high-end office space so that it complements the open company culture that is central to both DAE and Classic.
“When we went to get the design brief at the current headquarters, we were struck by the depth of cohesion and sense of purpose the teams demonstrated,” said Mr Tapper.
“We have sought to extend this energy by connecting the internal operations to the customer experience – something akin to a modern restaurant with the open kitchen – yet retaining an environment that suits each team’s specific needs.”
Classic will be retaining and leasing out their current headquarters in Mermaid Beach, a building they have owned and occupied for 5 years.
“Thanks to the success of the Classic Escapes product we launched some years ago, the Classic Group has been expanding consistently and we have simply outgrown our current premises. We look forward to continued growth in premises that allow our company to work now and well into the future in comfort,” concluded Mr Filo.
