Facebook’s changes – advice for Australian travel brands

January 29, 2018 1:56 pm

On 12 January Facebook’s CEO Mark Zuckerberg announced “a major change to how we build Facebook” to help users have “more meaningful social interactions.” As Facebook roll out these changes over the next few months, users will start to see more content from friends and family in their newsfeed and less from brands, publishers and celebrities. While it is unknown how significant the change will be for brands, Tourism Australia’s Global Manager of Social Media Nick Henderson published an article offering six suggestions for Australian travel brands.

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