Funding to promote legendary Pacific Coast
January 12, 2015 1:55 pm
The North Coast Destination Network will receive $52,500 from the NSW Government’s Regional Visitor Economy Fund (RVEF) to drive visitation to the Legendary Pacific Coast. Minister for Regional Tourism John Barilaro said, “Funding received from the RVEF will contribute to a cooperative marketing campaign between the North Coast Destination Network and Wotif.com, which aims to increase visitor spend and overnight visitation along the touring route over the course of the year.”
“The Legendary Pacific Coast is one of Australia’s premier touring routes, traversing the Pacific Ocean coastline from Sydney to Brisbane. The journey takes visitors through some of the State’s most striking landscapes, dotted with friendly regional towns, attractions and adventures to be discovered,” he said.
North Coast Destination Network Executive Officer, Ms Belinda Novicky said, “We aim to continue to increase the positive response the North Coast is receiving in overnight visitation with Wotif bringing a database of more than 1.5 million subscribers to The Legendary Pacific Coast and its participating partners. This is a two pronged campaign with the first stage to be launched on 2 February.”
For more information go to visitnsw.com/things-to-do/drives-and-road-trips/the-legendary-pacific-coast