The stylish Freshwater Point resort in Broadbeach is now under new management after being bought from the Piccone group in December.
This property is located in the Casino and Convention centre precinct of Broadbeach and a short walk to the beach, Casino, The Oasis Shopping Centre, Broadbeach Mall and all that the Gold Coast’s most popular suburb offers.
The Holiday Club Group will now operate the resort as a part of its expanding management rights business in Australia.
The resort has more than 100 rooms in the letting pool comprising a mix of one, two and three bedroom apartments. Guest facilities include heated outdoor pool, Children’s wading pool, spa, sauna & steam room, fully equipped guest gymnasium, electric BBQs, fishing jetty, licensed pool side café, meeting/function rooms, Mezzanine lounge and secure under cover car parking.
Holiday Club Group has already made an impact on the long term residents and holiday makers with improvements to some services on the property such as café operating hours and operation, new on-site management team and improved focus on online sales through all website channels.
“We have gone from being one property in a large group to being the second of the small Broadbeach portfolio of management right buildings operated by the Holiday Club, alongside the stylish Air on Broadbeach Resort,” said Mark Henry, managing director of The Holiday Club.
“Most staff members have stayed with us since the changeover and they have been excited by the changes and potential for improvement in guest experience”
Mr. Henry said the operations had taken on a more corporate hotel approach with changes designed for the business traveller and conferencing guest.
“However, this has not been at the cost of the leisure traveller as we still have all the existing services and facilities that they have come to enjoy”.
The Holiday Club plan is to continue to improve the marketing approach, maintain existing wholesale business, and also to improve website sales and presence.
“We are hoping to enhance the guest experience for both our leisure and corporate travellers,” said Mr. Henry.
The Holiday Club will continue to focus on growth, Mr. Henry says they plan to acquire other properties throughout Queensland that fit with their clientele and provide value for money stays for Club members.
Freshwater Hotel, Broadbeach





