FROM THE SPONSORS PEN

Our monthly highlight on what’s happening across the industry directly from one of our Annual Gold Sponsors.

SPONSOR WRITE UP:

Tours Exchange Website

We are very excited to announce the launch of our brand new RCI Tour Exchange website.  This website combines our entire Tour Exchange program in the one central location, and offers our members quick, easy to use and informative access on the full range of tours and program guidelines.

RCI Tour Exchange allows our members’ timeshare  to go further.  By taking advantage of our hand-picked tour program, they could save up to AU$1700 per couple! Available on hundreds of local and international departures, and ranging from leisure to adventure, we have tours to suit all needs.

Please go to www.rcitourexchange.com to experience the Tour Exchange product and website for yourself.

Educational Websites

RCI has launched educational websites post login on RCI.com to teach our Weeks and Points members on how to get the most out of their RCI membership.  The websites cover educational information on how to deposit, how to exchange, holiday booking options, holiday planning tools, and many more.  To view please go to www.rcispecials.com.au/rciweeksinfo and www.rcispecials.com.au/rcipointsinfo

HOME GROWN: The Registry Collection

The Registry Collection is RCI’s luxury exchange program, with over 170 affiliated properties and in excess of 35,000 members globally.  We are very pleased to announce that we have signed our first Registry Collection affiliate in Australia with the addition of Palm Cove Private Residence Club.  Located on the east coast of far north Queensland, Palm Cove is the gateway to two World Heritage listed natural wonders- the Great Barrier Reef and Daintree Rainforest, and is the holiday destination of choice for many domestic and international travellers wanting to experience the amazing natural wonders Australia has to offer in a relaxed, cosmopolitan environment. 

Palm Cove Residences consists of 1/12th ownership within the stunning 4 bedroom villas, each featuring private pools and based on tropical ‘pavilion style’ architecture, and the beautifully appointed 2 bedroom dual key apartments with spectacular resort facilities.  For more information please go to www.palmcoveprc.com

Pictured: Leigh Ratcliffe (left), Managing Director Palm Cove PRC with Gregg Anderson - Global Managing Director, The Registry Collection.

HOME GROWN: RCI in the Community

RCI Managing Director Charisse Cox and HR Manager Melinda Gibson travelled to Still Waters (a crisis accommodation centre for women and children) to donate toys gathered from an internal toy drive by RCI.  It was quite a sobering experience for both Charisse and Mel, but at the same time quite rewarding.  Charisse noted “Our gifts were very gratefully received; and I now fully understand what an impact these toys will have when presented to bewildered children who need extra comfort and reassurance during a time of upheaval and homelessness in their innocent lives.”

RCI staff will also be helping out in the upcoming Salvation Army Doorknock Appeal on Sunday 30th May.  Staff last year raised over $1500 for the appeal and are keen to see if we can top that amount this year.  We would also strongly encourage others within the industry to do their best to get behind this very worthy cause.

EVENT: Australian Tax Office -
ATO Releases Interpretive Decisions for Timeshare

The links to the interpretive decisions are listed below, but the ATHOC Board strongly recommends that you act cautiously with this information as it is an interpretive decision NOT a ruling.

The general understanding is that before any refund could be claimed from the ATO that the GST should first be refunded to owners, hence is it important to weigh up the cost associated with doing that or just starting afresh if the ruling is related to your organisation.

An additional factor to consider in this process is that input tax credits on expenses would no longer be allowed and would need to be offset against any refund. 

As there is a great difference between schemes, if you want certainty, the ATO suggests that individual scheme's should apply for a Private Ruling which should take 60 days. The ATO will use the current Interpretative Decisions as their guidelines.  Once a private ruling is made to an entity The ATO cannot ask for pay back of any past taxes if they change their guidelines in future.

ATO ID 2010/18 - GST and financial supplies made by a time-sharing scheme developer - view
ATO ID 2010/19 - GST and the supply of excess accommodation by a time-sharing scheme - view
ATO ID 2010/20 - GST and supplies of an interest in a time-sharing scheme to non-residents overseas - view
ATO ID 2010/23 - GST and annual maintenance fees paid under a time-sharing scheme - view

EVENT: Feeling a bit confused with the ATO treatment of GST?

TAKE THIS GREAT OPPORTUNITY TO HEAR FROM THE EXPERTS AT WHK HORWARTH WHO WILL HELP YOU GAIN A GREATER UNDERSTANDING.

Earlier this year, the Australian Taxation Office released a number of rulings regarding its view on the GST treatment of various aspects of the timeshare industry.  These rulings have the potential to alter the net GST entitlements and therefore the annual cash flows of timeshare participants.  We invite industry participants along to our session dealing with how the GST will impact on them, including:

What are the changes for developers and club operators
What does it mean for the past – is it retrospective, do we have to amend, and is it binding
How to deal with it going forward – changes to pricing and GST credits and impact on cash flow
Implications for financial accounts and disclosures

WHEN:
Thursday 27th May: Gold Coast at 8.30am – 10.00am (RSVP by 21st May 2010)  
Thursday 3rd June: Coffs Harbour at 8.30am – 10.00am (RSVP by 28th May 2010)
Tuesday 8th June: Telephone hook up for those outside of the Gold Coast, Coffs Harbour or Port Macquarie. (RSVP by 2nd June 2010)

(time to be advised shortly)

WHERE: Venue’s to be advised – depending on numbers
COST: Member - $30 per person / Non Member - $70 per person

To Register Click Here – http://www.athoc.com.au/athoc/events

IF YOU HAVE ANY SPECIFIC QUESTIONS THAT YOU WOULD LIKE ANSWERED, PLEASE FORWARD THEM TO US PRIOR TO THE DAY.

Numbers are limited so get in quick!!!

EVENT: 2010 Industry Awards Night

Dance through the Decades this year at the  19th Industry Awards Night will be held at the Gold Coast Arts Centre on Friday 30th July 2010, 7.00pm for 7.30pm start.
Nominations have been sent out and are due close of business Friday 28th May 2010. Interviews will be held mid June.

If you have someone within your company who you believe should be recognised please nominate them. For further information, please contact info@athoc.com.au or visit the ATHOC Website http://www.athoc.com.au/athoc/events

EVENT: Operational Seminar Thursday 29th & Friday 30th July 2010

ATHOC will be holding a “Resorts and Environmental Challenge” seminar at the Courtyard by Marriott on the Gold Coast. This seminar is targeted at middle to senior management.



Some of the subject to be covered at seminar will be:

  • Update on Viewpoint by Peter Vanderhorst, @ Work International
  • Shares & Titles
  • Sustainability and Risk Management
  • Insurance - make sure your covered
  • Date Base Management
  • What’ s new in in-room systems

A casual get together for Dinner will be held Thursday 29th July at avenue to be conformed. You will also have the opportunity to attend the 19th Industry Awards night on Friday 30th July.

Registration form is down loadable on ATHOC website - http://www.athoc.com.au/athoc/events

EVENT: 2010 ATHOC Conference – Christchurch New Zealand

NAVIGATING THE NEW DECADE

The ATHOC Conference will be held in Christchurch New Zealand at the Crowne Plaza from Sunday 12th September to Tuesday 14th September 2010.

There will be a great line up of international and local speakers to bring you up to speed on what is happening in the timeshare industry. This is a must attend event for anyone in the industry or suppliers to the industry.

Some speakers include Craig Nash CEO Interval International; Geoff Ballotti CEO RCI; Dan King from Generator Systems, and topics including – Do you have the wow factor; Maximising your inventory; Managing your customers; Being Green; Social media; Sales and marketing techniques; Industry resiliance and the list goes on.

There will of course be the terrific networking opportunities thanks to our sponsors each night of the conference.

For more information contact ATHOC at info@athoc.com.au or go to www.athoc.com.au and look at the events section.

All accommodation is to be booked directly through the Crowne Plaza – a link to Reservation is on ATHOC Website under “Events/ 2010 ATHOC Conference”.  www.athoc.com.au

Room Type

Standard Queen or Twin (2xdbl beds)
NZ$180.00 - Fully cooked Breakfast for one
NZ$200.00 - Fully cooked breakfast for two

Club King
NZ$270.00 - Fully cooked breakfast for one plus club benefits
NZ$290.00 - Fully cooked breakfast for two plus club benefits

HOME GROWN: A little bit of Bali on the Gold Coast

Putri Ariyani membership services from the Accor Vacation Club Resort in Nusa Dua Bali has just spent a week on the Gold Coast learning the ropes. Putri settled into the Australian way of life very quickly and thoroughly enjoyed her introduction to the local industry. Great to see the cross country training happening.


HOME GROWN: New Member for Coffs Coast Marketing Board

Congratulation to Stephanie Kewming who has been recently elected onto the board of the Coffs Coast Marketing in Coffs Harbour. Getting involved is a brilliant way for us to bring timeshare into the main stream. Well done Steph!

HOME GROWN: NSW Lands Department

Stephanie Kewming and Laura Younger met with the Lands Department in NSW to further discuss our problems associated with the recovery of Land Titles. We both felt that the meeting was positive, but there is still a way to go. The Director has advised that she will look at taking our concerns to the Director Generals Conference with the potential of discussing one process across Australia rather than different situations in each State. Whilst there are no guarantees, this is definitely positive for the Industry. In the interim, ATHOC is researching the approximate amount of titles that need recovering from resorts across Australia so that  a report can be sent outlining the size of the problem to the department.

HOME GROWN: Timeshare Industry gets behind the Crawford Family

When Phyllis King Director of Capri Waters saw the article seeking support for the Crawford family to purchase a vehicle she went straight into action and called the timeshare industry body.

The Australian Timeshare and Holiday Ownership Council (ATHOC) has their own Foundation and this is exactly the type of thing we like to support said Foundation Secretary and ATHOC General Manager Laura Younger. The industry is keen to give back to the community. Particularly a community like Yarrawonga who certainly have their fare share of timeshare. Its is so sad for a family to have two children so young suffering so much.

The Foundation immediately agreed to a grant of $2,500 to help the Crawford family towards the purchase of their new vehicle. For more information on the foundation go to the ATHOC website - www.athoc.com.au

WORLD AROUND US: ARDA CONFERENCE -
Opening Session - State of the Industry Part 1

Notes taken by Tracie Sakzweski – Accor Vacation Club

There's been the Enigma code, The Rosetta Stone, The DaVinci Code…now there's the D'ARDA Code - Reading the Signs

Laying the foundation for the healthy return of timeshare

5 Key Initiatives:
Nurture existing customers (easier and more cost effective to keep current customers than to go and get new ones - don't abandon customers during bad times); Create healthy secondary market; Lender education; Technology; Enhanced business models

Customer Care
Deliver the dream (through continuous improvement in guest services scores)

VacationBetter.org website was established by the American Resort Development Association
(ARDA) as an informational resource about vacation ownership: timeshare, fractionals and private residence clubs - the goal of this website is to inform about vacation ownership and to demonstrate a way for travelers to vacation better (this website is not about selling timeshares)
- differentiate owner experience VS regular guest experience (not a Hotel - i.e. eating pizza on the bed)
- fosters timely Club Fee payments
- identify "trip purpose" and deliver expectations (i.e.  family = value/ facilities/experience singles/couples =
onsite events/experience)
- upgrade owners and convert guests/rentals to ownership
- Expedia survey - people who vacation have a 50% better chance of not having a heart attack
- owners not expecting a financial return - they want a lifestyle dividend

Use technology to nurture existing customers:
- resort offers flip phone cameras and offer to upload their vacation documentary on You Tube
- need to offer tools to members to enjoy vacations better
- ability to book reservations online, view transaction history and pay Club Fees online
- virtual tours of resorts (rooms, facilities & grounds)
- utilise CRM database to learn more about our owners and tailor offers/product/services accordingly
- online owners lounge to share experiences and see what's going on at resorts
- Club Fee increases --> owners require more information on rationale for the increases (i.e. land tax á…%, energy costs á….%)

Create a Healthy Secondary Market
- learn from the automotive industry
- predatory companies weaken industry
- transparency through regulation and licensing of brokers is required to eradicate fraud
- resale companies in the US have been calling owners to tell them they were pitched the wrong way and that they will try and help them get out of their contract - this is viewed as criminal activity and operators should  be arrested
- financially stressed owners to be identified and given "therapy" - there is a tendency to view consumer and club fee defaulters as sick and lets watch  whether they get better rather than giving them assistance
- more transparency is required (i.e. what the fees cover etc) to create a level of comfort on the secondary market

BUSINESS: Watch Your Council Rates

Beware of changes to council rate classifications. There have been some cases come across our desk. Do not accept this change as a done deal. ATHOC and this particular member visited with the Councillor responsible for that area and were in most cases able to establish the re-categorisation was not only unfair, but incorrect. This resulted in a saving of approximately $50,000 to one resort alone.

BUSINESS: Land Valuation Queensland

Extensive tourism and development industry lobbying has resulted in the Queensland government delaying this week's debate of the ‘Valuation of Land and Other Legislation Amendment Bill 2010'. 

As you may be aware, ATHOC has been working closely with other industry groups to oppose this legislation - which was introduced quickly, without any consultation with industry groups and potentially could lead to tourism and hospitality businesses enduring increased costs through higher land tax and rates - with next to no rights of appeal.   

“The Government [has advised that they] listened to industry feedback on the best method to remove any financial exposure to the repayments of rates and land tax, while still achieving the same outcome. It adopted a proposal put forward by property stakeholders as to the preferred method for validating valuations previously issued. The amendments to the Act still achieve the fundamental intention of the Government, which is to remove financial exposure to repayments and to ensure a clear, legal basis for the issue of the 2010 valuation, which must be issued by 31 March 2010. The amendments preserve the current appeal rights and provide an opportunity for cases which are the subject of an appeal to be settled by 30 June 2010 through good faith negotiations.

LandMark White have advised us that the change to site value will have an impact resulting in a higher land valuation base applicable for rating and land tax.  It is particularly effect  those properties which have highly improved land, e.g. land which has been substantially filled or excavated to enable development.  This is however unlikely to be a large amount of properties and the new methodology will be simpler for the general public to understand.

Of major concern however is the most recent changes to the legislation as it relates to the Objection Process, these changes have already passed through parliament for the 2010 year valuations and if not amended will remain part of the new act.

The objection process for valuations was always a relatively simple one which could be undertaken without professional valuation or legal advice if necessary.  The new process requires very detailed information to be submitted to the Department (DERM) with the objection.  Information that will require the services of professional assistance, this extra impost will therefore impose a new cost to Queensland business and render the objection process out of the reach of many.  In my view it is designed to result in fewer objections for the state to consider.

Further although there are significant extra requirements included in what is to be provided in the objection (e.g./ basically a full valuation of the land) the time frame for objection is no longer than previously included within the Act being 45 days.  This period is too short.  There is currently no time frame requirements for the government to respond to the objection and from my experience these have extended to over a year on many occasions. 

In summary the change to ‘site value’ is not considered a major concern, however the resultant valuations are likely to be higher than previously assessed and the Government should be prepared to lower the land tax rate in the dollar if the overall tax base becomes higher as a result of the changes, so as not to benefit by way of a land tax windfall.  The major concerns revolve around procedures within the act regarding the objection process which has been written to the sole benefit of the State Government and disregards the interests of the land owner.  These sections of the act should also be redrafted.
Lisa Murdoch, Director LandMark White

Consultants Price Waterhouse Cooper have been appointed to prepare a report for the Government following liaison with Industry. In a meeting with them yesterday, all of the above issues were raised.

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