Statewide Tourism Approach Set to Help Deliver 2030 Industry Targets
February 27, 2019 8:54 am
In a first for the State, the NSW Government has delivered a Statewide Destination Management Plan (DMP) which strives to align and enhance the local visitor economy.
Minister for Tourism and Major Events Adam Marshall said although NSW is Australia’s number one State in terms of visitors, nights and expenditure, a huge opportunity still remains to grow the NSW visitor economy and the new DMP provides the framework to deliver on this.
“Our State’s six Destination Networks are already doing excellent work delivering on their individual DMPs at a local level and now we have a whole-of state DMP to work in harmony with these,” Mr Marshall said.
“This is a high level framework to achieve alignment across NSW and assist coordinated delivery of the vision and goals for our visitor economy.
“Competition for the visitor dollar is very strong, and while NSW has a robust and competitive tourism offering, better alignment and more collaboration is key to a strong future.”
The creation of a Statewide Destination Management Plan was identified as a deliverable under the NSW Government’s Visitor Economy Industry Action Plan and can be found here.